Istanbul · London · America

From where to where we took them.

We measure the starting point, then measure again with the same method. Alongside our own measurements, we also share the results we achieved together with the companies we work with.

Unmei

Premium stationery, 12,800+ products and 190+ brands

What we did

  • Weekly tracking across five AI engines: 35 general (unbranded) questions and 15 brand-dealer questions
  • Technical GEO (being mentioned in AI answers) audit of the site; llms.txt prepared and published
  • Matching the product barcodes of the ERP (AKINSOFT) and the Ticimax catalog
  • Weekly trend and stock reports
  • General management consulting on managing internal operations
  • Thanks to business development, 5x growth in monthly revenue from the 6th month and, by the end of 1 year, the move from online sales to opening a physical store
  • End-to-end AI-supported management of Meta and Google ads

Scheduled automations

  • Weekly Trend Radar: scans new products and search volume at premium stationery stores, and produces a report with a bring-it-in or skip-it recommendation for each product
  • Daily competitor tracking (ran in 2026, currently paused): a daily record of two competitors' catalogs; sales estimates from new products, price changes and stock drops
  • Weekly stock report: broken down by 11 types of movement
  • Scheduled weekly visibility measurement and daily measurement card
Revenue growth after the project started
After 2 months2x
After 4 months3x
After 6 months5x
Daily impressions on Google's AI surfaces
7651,323
Search Console, AI Overviews and AI Mode. Daily average, 19 Aug–18 Sep vs 19 Sep–18 Oct: +73%. This data does not show what caused the rise.
Mentions in unbranded purchase questions
3/357/35
Measured on 21 September and 19 October, same 50-question list, 3 rounds per question.
Site GEO audit score
85100
2026. llms.txt published; eight of eight checks at full score.
Our rank on the question "Recommend a premium stationery store"
21
2026, compared on shared engines. First place.
Our rank on the Esterbrook question
32
2026, compared on shared engines.
Our rank on the Caran d'Ache question
86
2026, compared on shared engines.
Our rank on the Leuchtturm1917 question
65
2026, compared on shared engines.

Marcatelli

E-commerce and store

What we did

  • Setting up the e-commerce site and operations from scratch
  • Reaching 2000+ shipments a month from zero
  • Nişantaşı store opening
  • Guidance on Nebim ERP integration
  • E-commerce staff hiring and management
  • Custom software that matches Instagram posts with products and shows them on the product detail page
Monthly shipments
2000+
Starting from zero.
Store opening
Nişantaşı
Physical store.
E-commerce site and operations
Built from scratch

Espresso Perfetto

Coffee and food, e-commerce

What we did

  • Regular visibility tracking across five AI engines, using the same 42 questions every time
  • 4 new blog guides for the questions where we don't appear in AI answers
  • SEO work on product pages: page title, meta description, keyword and product description edits
  • Three-period report, all with the same method
  • Setting up the in-company e-commerce operations structure
  • Agreements with new marketplaces and their management
  • Securing custom virtual POS and shipping agreements
  • Custom content pages
  • Digital advertising strategies

Scheduled automations

  • Weekly official visibility tracking: runs on a schedule; the status of the engines and the quota is checked first
  • Daily tracking card: runs on a schedule in the cloud and measures with the same questions every day
Visits from AI (sessions)
143470
2026, three consecutive periods (one month each). Source: GA4.
Clicks from Google Search (28 days)
5,9697,362
Search Console, whole site: 26 Sep–23 Oct 2026, +23% versus the same 28 days last year. Some topic clusters are down, and we are working on those separately.
Questions where we appear in AI
3134
Out of 42 questions. 2026, question and engine pairs measured in both measurements were compared.
Questions where we rank in the top three
2024
Questions where we rank first also rose from 6 to 9.
Product page SEO score (average)
3788
2026, 126 product pages. Dashboard score.
New marketplaces
+5 marketplaces30% revenue
Revenue growth.
Shipping and POS agreements
Agreements5% profit
Monthly financial profit.
Internal operations management
Management-1 staff member
Monthly staff cost savings.
Site GEO audit score
100 / 100
2026, current measurement.

AI visits in GA4 are a lower bound: some of those who come from ChatGPT appear within organic search.

Pulko

Collectibles, books and stationery e-commerce

What we did

  • Google Ads and Meta Ads management, monthly reporting
  • Setup of GA4 e-commerce (purchase) measurement
  • Comparing the sales the ad panel reports with actual orders in the store
  • Full backup taken for the 2,737-product catalog, processing order and a verified method prepared; first product processed, the rest in progress

Scheduled automations

  • Spend and sales summary scheduled for the 1st and 16th of the month: loaded, spent, earned
  • Four-page Looker reporting dashboard
Store revenue (IdeaSoft)
X2.1X
2026, two consecutive months. Starting at X, then 2.1 times that. It is the store's total; non-advertising channels and seasonality included.
Store orders (IdeaSoft)
3743
2026, two consecutive months. Excluding cancellations and returns.
Average basket
X1.8X
Revenue divided by orders. Starting at X, then 1.8 times that.
Growth compared with the same months of the previous year
x3

Figures are the store's total (IdeaSoft orders).

Dikbıyık Arı Ürünleri

Bee products, e-commerce

What we did

  • Google Ads and Meta Ads management
  • Setup of GA4, the Google Ads conversion tag, Meta Pixel and the Conversions API; end-to-end verification with a real test order
  • Resolving the 22 products rejected in Google Merchant Center with a new product feed
  • Audit of the Google Ads account
  • A Trust Block on 50 active product pages: food business registration number, Google review rating and a press link
  • A shipping and payment line under the price on product pages
  • A “Our Documents” strip: food business registration, Apimondia and Apimedica participation certificates and analysis reports; click a thumbnail to enlarge
  • A sticky add-to-basket bar on mobile product pages
  • Finding and fixing the site's own typeface (Axiforma) failing to load
  • A scrolling review strip from Google Maps reviews and a floating Google rating badge at the bottom right (5.0 · 132 reviews)
  • Opening Payment and Delivery and Warranty Terms pages; filling in the business information fields (company name, address, contact, tax) on the legal pages
  • Bringing 14 product images to the same style as the rest
  • A scrolling “Independent Media Coverage” video strip on the home page and high-resolution slider images
  • On the advertising side: a new campaign optimised for checkout initiation for an audience closer to purchase, moving ads to run with no end date, and refreshing two weak videos with new opening videos
  • Videos made with code (ffmpeg and Python; no paid AI video tool): a square “Our Documents” intro video with music, the “Where does this honey come from?” video on 21 honey product pages, and 4 new opening videos for ads (two each for Propolis Drops and Propolis Winter Tea, vertical, with the audio kept identical to the original)
  • Videos on the pages start silently on their own; a sound button is available

Scheduled automations

  • Half-month spend and sales summary scheduled for the 1st and 16th of the month
  • Twice a month (the 1st and 3rd Friday of each month): checking Google reviews and updating the review strip and the badge (with a calendar reminder, manually approved)
Brand and website
Creating the website's brand story and coding it with a custom design
Instagram and video
Creating a story and planning a calendar for Instagram and video management
Rejected products (Merchant Center)
22Resolved
A new product feed was connected in place of the old one.
Video and ads
Video editing with AI voice montage, building the flows and running them as ads
Design audit score (out of 10)
6.58.4
2026. Video, document visuals and page layout; first round → fourth round. An AI-assisted internal design audit, four rounds, same criteria; it is not a measurement by an independent third party.
Website audit score (out of 10)
7.58.4
2026. Second round → fourth round (no web score was given in the first round). The same AI-assisted internal audit; it is not a measurement by an independent third party.
Product pages with a trust block
050
2026. All active products; the live pages were checked one by one.
Shipping and payment info under the price
MissingPresent
2026. Before: none of the 6 audited product pages showed shipping information next to the price; now it is on all 50 product pages.
Site typeface (Axiforma)
Not loadingLoading
2026. The typeface never loaded in the browser and pages opened in a fallback font; it was fixed and the load was measured.
Google review strip (number of cards)
811
2026. Cards were arranged in the order of the newest reviews on Maps. Maps rating: 5.0 · 132 reviews.

This card has no sales or conversion result; it describes the work done and the before → after states. The sales effect has not been measured yet. The design scores were given by AI-assisted designer agents.

Paşa Giyim

Modest fashion, e-commerce

What we did

  • Full audit of the Meta Ads account, and finding the real obstacle to ad performance (product depth)
  • Advanced matching in the pixel, four site visitor audiences and a lookalike audience setup
  • Connecting the Meta catalog to the site; Google product feed fixes
  • Directions and WhatsApp click tracking
  • Trendyol store management, design and handling of gaps such as past violations
  • Setting up and designing a website from scratch
  • Marketplace, website, store, integrator and ERP integration
  • Setting up and managing WhatsApp marketing
  • Alternative channel improvements and marketing functions: directing customers from Google Maps to the store, a rating system
  • Matching customers from the store to the e-commerce site and from e-commerce to the store

Scheduled automations

  • A code-driven design template that produces ad visuals in six sizes from a single file
Number of products on the site
44145
2026. Each product has its own product page.
Products in the Meta catalog
6145
Hourly sync with the site instead of 6 manually entered products.
Product feed (Meta and Google)
Connected and fixed
The Meta catalog is in sync with the site; in the Google feed the faulty code field was removed and variants were linked to the main product.
Trendyol
Trendyol store management, design and handling of gaps such as past violations
Website
Setting up and designing a website from scratch
Integration
Marketplace, website, store, integrator and ERP integration
WhatsApp
Setting up and managing WhatsApp marketing
Alternative channels
Alternative channel improvements and marketing functions: directing customers from Google Maps to the store, a rating system
Store and e-commerce
Matching customers from the store to the e-commerce site and from e-commerce to the store

Sales Professional: in the words of the companies we work with

Examples from sales team, process and growth work. The companies we work with describe what was done in their own words.

mongerysoft.com

Software company

  • Building and managing a sales team
  • Bonus system and quote templates
  • Finding leads and collecting inquiries
  • Corporate communication
  • Content and project support for turning software into a product
“Since the day we were founded, we have received support from Esad Bey and the satisyonetimi team on the sales team organization that we had not been able to settle properly; during this time we made great progress on building and managing the team, the bonus system, quote templates, generating customer leads, collecting inquiries and corporate communication. We also received content and project support on productizing our software, and we continue with them on process management.”
Cem Akgüngör, Founder · mongerysoft.com

espressoperfetto.com

Specialty coffee and equipment

  • Increasing online visibility
  • Improving operational order
  • Digital advertising solutions and web design support
  • New sales channels on online platforms
  • Strengthening brand positioning
“Esad increased our online visibility in our work in the quality coffee and equipment sector, improved our operational order, and helped us win new customers. By opening digital advertising solutions, web design support and new sales channels on online platforms, he strengthened our brand positioning. Thank you.”
Kağan İzmiroğlu, Founder · espressoperfetto.com

devrivefa.org.tr

Scholarship and education support association

  • Strong visibility online
  • Reaching scholarship recipients and students faster
  • Increasing the number of supporters and students
“Thanks to the Sales Professional's approach, we reached our scholarship holders and students faster and increased the number of our supporters and students. By gaining strong visibility online, they carried our mission to wider audiences. And because ours is a social project, they supported us too. May there always be good people like you.”
Devri Vefa Yönetimi, devrivefa.org.tr

Sales Professional services →

How we produce the figures

Results on the measurement cards rest on measurement; other results such as growth, marketplaces, shipments, store openings and savings are statements by the companies and partners we work with. What AI models will answer is not in our hands; what we promise is a measurable starting point and a concrete report every month. Every scheduled job is checked twice a day by a monitoring program that looks at its proof file.

Digital Strategist services →

  1. We measure firstBefore we talk, we look at the data: a fixed list of questions, fixed engines, a fixed period.
  2. We measure again the same wayIf the question list or the engines change, we set a new starting point.
  3. We compare what is sharedOnly engines that ran in both measurements, and the same periods, are compared with each other.
  4. We write down the sourceNext to every figure, where it came from stays written.

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